Montana State University – Center for Health and Safety Culture

Positive Culture Framework Core Concept Videos

The following short videos are designed to remind participants of Positive Culture Framework training content.  The videos can be shared with coalition members and include questions to foster dialogue to promote engagement.

Overview of the Positive Culture Framework

This video introduces how the Positive Culture Framework process can be used to address any public health or safety issue by building on the shared values, beliefs and attitudes that already exist in a culture. (18 minutes)


Quieting Voices

This video explores resistance to change and includes how to quiet the voices of judgement, criticism, and fear in ourselves and others. (14 minutes)


Social Ecology

Learn about the origins of the social ecology, and how the social ecology transforms how we approach health and safety. (11 minutes)


Concern and Hope

This video provides an overview of concern and hope by defining hope, discussing the unintended consequences of fear appeals, and demonstrates how we can change our language to raise concern and hope.  (14 minutes)


Positive Culture Framework Skills

Explore leadership, communication, and integration as three key Positive Culture Framework skills. (21 minutes)


Upcoming Webinars


The Science of Stigma: What We Know About Stigma and What We Can Do to Address It

April 18th, 12 am MT

Have you ever wondered: Why do some conditions get stigmatized and others don’t? How is stigma manifested? What perpetuates stigma? What can I do to reduce the negative impact of stigma?


The Center has been exploring stigma and how stigma is associated with a variety of negative social and health outcomes. Researchers of stigma commonly differentiate between three levels of stigma: public or societal stigma, personal or self-stigma, and structural stigma. Understanding stigma at these interconnected levels can help researchers and stakeholders to identify targeted anti-stigma efforts across the social ecology. In this webinar, Dr. Kari Finley will discuss how stigma negatively influences a variety of health conditions and how we can reduce stigma in our work to improve health and safety.


What is the Positive Culture Framework?

May 9th, 12 pm MT

The Positive Culture Framework (PCF) is the Center’s approach to improving health and safety in communities and organizations based on our latest research. The approach seeks to cultivate health and safety by providing detailed steps and addressing leadership, communication, and integration skills to successfully navigate the process. PCF builds on the recognition that the solutions are in the community. Join CHSC Principal Scientist, Jay Otto, M.S., in this webinar to learn more about our Positive Culture Framework and how it works.



Recorded Webinars


Leadership, Communication, and Integration Skills

Join CHSC Research Scientist II and Senior Trainer, Katie Dively, M.S., CHES, in a webinar on our Positive Culture Framework’s leadership, communication, and integration skills. Improving our skills helps us be more effective in our prevention efforts. Three critical skills include prevention leadership, communication, and the integration of prevention strategies. Strong leaders create conditions where people choose to be healthier and safer.  Communication helps us correct misperceptions, address cultural factors, and tell a new story about our community. Integration of our efforts seeks to align and leverage strategies for greater impact. Join us for this free webinar providing an overview of each of these essential prevention skills. (54 minutes)
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Laws, Policies, and Rules – How Do They Change Behavior?

We know that laws, policies, and rules are powerful tools to improve health and safety. But how do they really work? How do they change behavior? During this webinar, we will explore ideas about how laws, policies, and rules impact behavior. We will discuss how this understanding can inform our communications, can encourage more conversations, and even promote bystander engagement.
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Positive Culture Framework Overview

The Positive Culture Framework (PCF) is an approach based on our latest research about improving health and safety in our communities and organizations. PCF seeks to cultivate health and safe environments. This framework builds on the shared values, beliefs and attitudes that already exist in a culture to promote health and safety. This is a natural next step from “Positive Community Norms” and builds on the recognition that the solutions exist in the community. The Positive Culture Framework is a generalized process that can be used to address any public health or safety issue. Examples may be shared from the areas of traffic safety, substance abuse, and violence prevention. (44 minutes)
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Dating Violence Survey Webinar

Intimate partner violence is a major health concern. The National Intimate Partner and Sexual Violence Survey conducted in 2010 found that more than 1 in 3 women (36%) and more than 1 in 4 men (29%) in the United States have experienced rape, physical violence, and/or stalking by an intimate partner in their lifetimes.1 The 2015 Youth Risk Behavior Survey reported that 10% of high school students (12% of females, 7% of males) experienced physical dating violence in the past 12 months, and 16% of females and 5% of males experienced sexual dating violence. (29 minutes)
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DFC Writing Proposal

Explore how to structure your application and organize your efforts to accomplish the two DFC program goals of establishing and strengthening collaboration around prevention and reducing substance use among youth. This webinar highlights how the Positive Culture Framework (PCF) can be utilized to organize your application, meet the requirements of DFC Support Program, and enhance your coalition’s efforts. (58 minutes)
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Traffic Safety Citizenship

Traffic safety citizenship is a novel approach to empower the vast majority of safe road users to engage in prosocial behaviors to impact the smaller group engaging in risky behaviors.  Learn more about this approach and strategies that you can use increase traffic safety citizenship. (52 minutes)
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Driving Under the Influence of Cannabis

The Center for Health and Safety Culture completed a research project with the Transportation Pooled Fund on Traffic Safety Culture. The purpose of this research project was to understand which specific aspects of traffic safety culture predict the decision to drive under the influence of cannabis (DUIC). As more states decriminalize and legalize medical and recreational use of cannabis (marijuana), traffic safety leaders and public health advocates have growing concerns about DUIC. The results of this project help distinguish differences in culture between users and non-users of cannabis regarding traffic safety as well as provide recommendations for next steps. (1 hour 34 minutes)
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What is Guide Service?

How can Guide Service help you improve health and safety in your community?  In this webinar, you will learn how support from the Center for Health and Safety Culture (CHSC) can contribute to your communities’ successes. A Guide from the CHSC is a personal consultant available by phone and email to support your community’s efforts. Through monthly calls, the Guide becomes familiar with your specific project and helps guide you through the transformation process. The Guide is available to provide feedback on leadership development, implementing communication efforts, and managing prevention strategies at the local level. (52 minutes)
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